ARCHITECTS OF ENGAGEMENTT3CH
Amadeus
Amadeus are one of the top ten travel technology companies in the world and thought leaders in the digital transformation of travel. They wanted an event that allowed the industry to share a vision.
The Challenge
The ambition was to create an event to establish itself as an annual ‘must attend’ industry staple, ensuring that it attracts the best minds in the industry by communicating Amadeus’ vision ‘to shape the future of travel’ effectively.
Strategy
Touch’s’ strategy was to present Amadeus as a genuine innovator within the industry through a sponsored event specifically dedicated to the future of travel technology.
Expression
T3CH: a name derived from the 3 T’s of Transforming Tomorrow’s Travel and the notion of it being centred around the key component of Tech, celebrated through the people within the industry ‘The Transformers.’ Thus, the event’s marketing focus ‘Say Hello to the Transformers.’
Execution
T3CH: a thought leadership event where the development of innovations and insights were encouraged and promoted, providing a mix of interactive plenary sessions and deep-dive expert sessions as well as an agenda featuring 5 key sessions: Cloud, Security, People, Intelligence and Travel Industry Transformers. Other highlights included an Innovation Hub showcasing the latest technology initiatives, hash tag activations, vox pop videos and daily re-cap videos were all housed on T3CH media channels.
The GOOD stuff
343
attendees
37.2%
increase
on set
target
70%
external
attendees
30%
Amadeus
invitees
142
companies
56
speakers
42
sessions
3.9
million
impressions
1
million
views of
film