ARCHITECTS OF ENGAGEMENTTed@Merck
Merck
TED, their strategic partner, is an organisation dedicated to spreading ideas. Watched by millions, TED talks educate, inspire and encourage new discussions; the perfect complement to Merck’s unwavering curiosity and pioneering spirit.
The Challenge
touch associates was asked to help Merck celebrate its 350th birthday with an event showcasing the innovative nature and diversity of the ideas behind The Science and Technology company and the curiosity that generates them.
TED, their strategic partner, is an organisation dedicated to spreading ideas. Watched by millions, TED talks educate, inspire and encourage new discussions; the perfect complement to Merck’s unwavering curiosity and pioneering spirit.
Strategy
Position the partnership as a team of curious minds dedicated to human progress; the inspiration behind the event’s theme: ‘The Art of Possibility’.
Expression
The Art of Possibility theme was intertwined across a 10-month internal marketing and speaker selection campaign, incorporating digital and printed media, inviting employees to become one of 13 TED speakers at the event and immersing Merck’s global audience in a world of storytelling.
Execution
Five activation zones; Explore, Immerse, Reflect, Engage and Imagine; designed to instil curiosity and ignite imagination. Experiences included a 3D installation, VR, holograms and interactive games.
The GOOD stuff
753
attendees
4371
unique
livestream
views
35
countries
participated
218
social media
mentions
2.68
million
views of
talks