ISSUE FIVE: “The brief wears the pants”

It’s magical, largely mythical, and yet has been known to happen, but how do you get a creative design approved on the first proof? In this issue of intouch insights, one of our amazing creatives, Bec’s Fortescue-Phillips, shares the importance of a good brief and the difference it can make in achieving the end goal quicker, in -budget and with less hassle for everybody.