we engage audiences in a
multitude of different ways…here are a few examples
Santen engaged touch to create a virtual medical education event for eye-care professionals with the purpose of uniting experts and putting patients at the heart of glaucoma management….but it had to be different.
Focused on a “medical edutainment” strategy, the spirit and buzz of a festival scene to drive audience participation in a fun and energising way soon manifested in to the event theme; GlaucomaFest!
With over 1800 registrations and attendees from 55 countries the event was a huge success and demonstrated how medical education doesn’t always have to take place in a classroom!
Sanofi – Going virtual for the first time
The Sanofi Company Day is an annual internal event designed to bring all 900 employees of the Sanofi UK & Ireland Group together to share key business updates and host a companywide social event.
In March 2020, following a competitive RFP process involving several agencies, touch was appointed to deliver the live event in September, despite the emerging COVID-19 pandemic.
By early May it was apparent that it was very unlikely that a live event would be able to take place and the initial thinking by the client was to postpone it until early 2021 and hold a simple ‘Zoom’ based update.
touch positively challenged the client’s thinking. Several weeks into full lockdown, the agency warned of Zoom fatigue and established some alternative routes to explore for greater impact and engagement.
Amadeus – T3CH Leadership Event
Amadeus engaged touch to create an event to establish itself as an annual ‘must attend’ industry staple, ensuring that it attracts the best minds in the industry by communicating Amadeus’ vision ‘to shape the future of travel’ effectively. Our solution focused on more than the execution of the event itself. Strategy, brand creation and content design all had a part to play in this exciting Thought Leadership initiative.
Merck Pharmaceuticals – TED@Merck
Touch was asked to help Merck celebrate its 350th birthday with an event showcasing the innovative nature and diversity of the ideas behind The Science and Technology company and the curiosity that generates them.
TED, their strategic partner, is an organisation dedicated to spreading ideas. Watched by millions, TED talks educate, inspire and encourage new discussions; the perfect complement to Merck’s unwavering curiosity and pioneering spirit.
Santen – EMEA Virtual Conference
In April 2020, an EMEA live meeting was planned as a way to connect and unite the European country and regional brand teams in their growth and strategy plans.
Due to COVID-19 this meeting was postponed until the end of 2020, but the client wanted to find an immediate way to share key messages from the meeting, ensuring that an impactful, insightful and memorable experience was achieved with all employees, now having to work from home.
touch associates were tasked with providing a virtual, live event for up to 800 attendees with two weeks lead time, in a way that still remained engaging, motivating and inspiring for employees.
Ford – All new Ford Fiesta Media Launch
With the launch of an all new model of Ford of Europe’s largest selling vehicle, touch associates was tasked with designing an engaging event for an audience of over 600 European media in a way that was different to previous new product unveilings. Location and experience was key and touch stepped up to the challenge.