Pamphlet issue no. 2
A STATEMENT OF INTENT:
REIMAGINING THE RULES OF ENGAGEMENT
Almost four months since the implementation of lockdown, it’s getting
no easier to confront the inconvenient truth.
The world we knew will, at some point, return but for sure will not be
the same as the one we left.
And whilst some changes will be hard to swallow, and less easy
to come to terms with, others may well have impacted on us
permanently in ways which we could never have imagined.
Rather than rushing back to the ‘old world’ as a matter of default,
might it not be more interesting to contemplate what the lockdown
has taught us and consider how we can move forward into new
possibilities rather than default trying to recreate the old status quo?
Because, as Noam Chomsky once said,
“Nothing ever vital or interesting came out of the status quo”
The world of engagement, be that employee or brand focussed, has
changed forever. Evidenced perfectly by the fact that both Facebook
and Twitter are already questioning the need for a traditional ‘return to
work’ or even for office space in the old sense.
One thing, however, remains clear, there will always be a fundamental
human need to engage.
The question, now, is what’s the best “how?”