Touch Associates wins ‘Pharma & Healthcare Event of the Year’ at the C&IT Awards 2021

We are so proud to have been awarded the C&IT ‘Pharma & Healthcare Event of the Year’ award which recognises the hard work of our team and the brilliant partnership we have with our lovely clients at Santen.

GlaucomaFest was a new experience for the ophthalmic community, reinforcing key messages about patient-centricity in glaucoma care management whilst establishing Santen as a trusted and valuable partner in ophthalmology. In the midst of the COVID-19 pandemic, there had been a tsunami of webinars, leading to a real fatigue from audiences, so touch delivered Santen’s medical education content through a fully bespoke virtual environment, harnessing the spirit and buzz of the festival scene to drive audience participation in a fun and energising way.

Read more about GlaucomaFest here https://www.touchassociates.com/case_study/glaucomafest/

It was an amazing evening all round, brilliant to see our colleagues and industry come together again in person to celebrate after a turbulent 18 months, great entertainment and lots of delicious food & drink. On that note, a huge thank you to the Londoner Hotel for hosting us all; a new beautiful boutique hotel in the heart of Leicester Square – a carefully crafted mix of stunning design, architecture and sophistication. We can’t wait to go back!