The Brief: To create an event to establish itself as an annual ‘must attend’ industry staple, ensuring that it attracts the best minds in the industry by communicating Amadeus’ vision ‘to shape the future of travel’ effectively.
The way we SEE it
Strategy: touch associates’ strategy was to present Amadeus as a genuine innovator within the industry through a sponsored event specifically dedicated to the future of travel technology.
Expression: T3CH: a name derived from the 3 T’s of Transforming Tomorrow’s Travel and the notion of it being centred around the key component of Tech, celebrated through the people within the industry, ‘The Transformers’. Thus, the event’s marketing focus ‘Say Hello to the Transformers’.
Execution: T3CH: a thought leadership event where the development of innovations and insights were encouraged and promoted, providing a mix of interactive plenary sessions and deep-dive expert sessions as well as an agenda featuring 5 key sessions: Cloud, Security, People, Intelligence and Travel Industry Transformers. Other highlights included an Innovation Hub showcasing the latest technology initiatives, hash tag activations, vox pop videos and daily recap videos were all housed on T3CH media channels.